October 6, 2011 by

Let’s keep innovating

On October 3rd, 2011, I boarded a plane from Tokyo to San Francisco. The reason? A week earlier, Apple had invited me to its headquarters in Cupertino for a press event, an event that would undoubtedly lead to the unveiling of its next iPhone. Around 12 hours after I arrived, I co-liveblogged the unveiling of the iPhone 4S with Tim Stevens. It was Tim Cook’s first solo press event as Apple CEO, and it never occurred to me that anything was different. Cook pulled off an Apple event in spectacular fashion. The cadence was correct. The adjectives were correct. The flow…

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